The Emotion Expression And The Value Pursue Of The Chinese Female Fans In The Medium Consumption

The world cup which is held once every four years has already become a kind of important medium phenomenon. Combining with the developing mass communications, the world cup has been accepted by more and more people. Like other medium products, the world cup owns a lot of consumers, including both male and female. In the former medium consumption, the female always plays a passive role of "drive see",while in the process of the world cup consumption, the traditional medium position has been temporarily changed into an active one as the"watcher". This article takes the blogs of Chinese female football fans as a sample to analyze the emotion expression and walue purse in the medium consumptions, peeping to see the emotion expression and the value pursue of the Chinese female in the medium consumptions and the relations between emotion expression and the value pursue. But this kind of emotion expression and value pursue of Chinese female in the process of the world cup consumption has certain limitation.