A Research On China-related Financial News Reporting Of Asian Wall Street Journal

With the acceleration of global economic integration and rapid development of Chinese economy, there's a huge demand of China's financial news both home and abroad. China's emerging financial media is taking great strides from monthly magazine to daily newspaper. International media giants also focus on China's economic development, flock into the country and establish local offices in an attempt to better observe the trend. Under such circumstances, China's international media is facing with an excellent opportunity as well as a big challenge. The paper is expected to figure out how Chinese media provides better English financial report to the outside world to meet the need of foreign audience and develop positive China image in their mind.The paper uses the most representative international financial media, Asian Wall Street Journal, as a case study and collects 290 China-related financial news report released from June to July 2007.By combing theoretical exploration and case analysis focusing on major topic, reporting characteristic and narrative frame, the paper finds China's economic policy, environment, energy, and financial investments maintain the top concern among foreign audience with trend towards objective reporting despite existing western prejudice. It also tries to create financial news schemata based on the analysis of narrative structure, elements and order.Finally, the paper puts forward suggestions for Chinese media to raise the quality of Chinese English financial reporting and the effect of international communication including understanding foreign target audience thoroughly, expressing the viewpoint implicitly, keeping a writing style combing professionalism and popularity, focusing on reporting humanism stories and enriching English expressions.