| With the development of global economy, the tendency of the media industrial management, the market is opening step by step after China's entry to WTO. The Chinese Satellite TV stations are facing the intense competition not only in the global but also the domestic market. Travel Satellite TV is the first channel which is both conducted by government and private company. Also it is the first professional channel which surpasses the TV System and running fields. Its way of management is worthy of study. On the detailed study of TSTV's development, structure and present situation, the thesis summarizes the problems and characteristics of the specialization. With the cases of satellite TV and the theories of media management, it also brings constructive opinions and policy forward and discusses the rules and strategy of media market that satellite TV should obey and the possibility of narrow broadcasting and the specialization of satellite TV. |
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