Paradigm Research On News Planning Of City Newspaper

Lots of people said the cold winter of newspaper's development is coming in the end of 2005.Their topics are all around the party's newspaper, the city newspaper and the evening newspaper. But as we can see, the city newspaper has been developed for ten years and come into being a typical phenomenon, and still keeps forwards. Meanwhile, the news planning has been played an important part on it. Though there is quite a lot of dispute about the news planning, news planning became an important method of promoting the newspaper incontestably. The city newspapers have changed the structure of the media and expedited the news planning to a better level. It makes the news planning more complex in the new period.The author attempt to explain the news planning of city newspaper has already come into a new period and appeared new features under the change of society with politics, economy, culture and science and technology.Based on some relative research, the author takes the news planning of Nan Fang city daily as an example to study the new characters of the news planning of the city newspapers. From the perspective of Sociology of Science theory, the author analyzes the challenge and dilemma, impact in the changed society. Trace back to the history of the city newspaper's news planning in the 1990s. The author intends to summarize the cause of formation, characteristic and significance of city newspaper during different periods. The research mainly based on the qualitative analysis and literature review, with little about content analysis and investigation.