The Design And Implementation Of CRM System Based On Data Mining

In this research, we introduces the theory of CRM,OLAP and Data Mining to the health-care-product electronic commerce management in our country, and through analyzing the characters of health-care-product electronic commerce management implode a WEB CRM system based on Data Mining and OLAP technique. The system which based on WEB can predigest maintenance and upgrade of the applications, and can also save cost and make the use of system become simple and convenience. So the system based on WEB will adapt the requirement of the corporation more perfect in the age of network. Based on knowing the characters of the health-care-product electronic commerce data, the operators can know the customer comprehensively through OLAP analysis of the customer, then we analyze the data using different Data Mining arithmetic, so the operators can see the information hided in the mass data, this can provide decision making information to the management and operation of electronic commerce system, so make the management and operation more rational and effective. This is a kind of explore in the management and operation of health-care-product electronic commerce system.