| Heilongjiang Longmay Mining Group Corporation (hereinafter refers to Longmay Group) is a large sized enterprise group which is specialized in coal business, Longmay Group was incorporated by reorganizing the performing assets from four pivotal coal mines in Jixi, Hegang, Shuangyashan and Qitaihe under the authorization of provincial Party committee and provincial government. Longmay Group integrated some business patterns since its incorporation in 2005, since when the marketing of coal products have been directly handled by the group. Operations e.g. signing contract with clients, formulating transport plan, applying for railway plan, quality control of coal products, measuring and traffic arrangement, distribution, client accounts balancing, and mining group accounts balancing etc used to be handle by each mining bureau are currently completed by Longmay Group with integrated operations. At the present time, Longmay Group has a new problem to face, which is, how to accomplish the research and technical tasks related to the integrated marketing operations of coals. Currently, domestic large and medium sized coal mining groups are equipped with various specific marketing systems which have diverse features. Existing coal marketing software cannot meet the requirements of the integration of coal group. Longmay Group's integration can be considered as the first demonstration for the integration of major domestic groups in coal business.After analyzed the original organization structure, informationization status and other situations, the article discussed the informationization strategy for the whole group, also analyzed and summarized existing marketing business on the basis of modern marketing concepts, therefore confirmed construction objectives of marketing system. After clear specifications of business and construction objectives had been given, the article designed a coal marketing software system through integrated planning for Longmay Group to accommodate its future marketing business, in which distributed structure and object-oriented & component-based developing techniques have been applied.During the process of designing and practicing the system, the writer mainly participated in the work of business demand analysis and system analysis & design. The system's demand analysis and design are accomplished through field research on each mining bureau and the assistance from the members of project team. |
