On Modern Media Value Guiding

On the construction of advanced socialistic culture, modern media plays an important role. As a world rule, it plays the functions of spreading information, monitoring environment, passing on culture and integrating society. It is the platform for the public, which bears holy responsibility for leading the excellent social morality. At present, modern media gradually turned to be more flourish and open. It has penetrated into every nerve in the modern economic system and played a crucial role in the competition of comprehensive national power. It is an indispensable part of modern society and it plays a vital role in modern society. Every word, action and behavior of media produces huge impacts on the society. However, facing the severe competition, some media employ some tricks, which disserve the public, the society and even the media itself. Thus, modern media must stick to the right valuable orientation. Leading and guiding the society with the value of truth, goodness and beauty, which is the holy mission of modern media. So the study of the value guidence of modern media is of great meaning both theoretical and practical.Guided by Maxism-Leninism, Mao Zhe-dong Thoughts, Deng Xiao-ping Theory and "Three Represents, commanded by the Scientific Outlook on Development, this thesis discusses these questions from these dimensions : why does modem media stick to the correct value orientation; what's the contents of it and how to insist on the correct value orientation. The author discusses and answers the questions of the urgency, necesswity, the core and essence, stratages and measures of insisting on the correct value orientation and primarily sets up a studying structure of modern media value orientation. Based on the angles of the value orientation of modern media, the author thinks that eulogizing the main mission of the age is the goal value of modern media and highlights the inner relationship of the construction of the core value system of socialism. In order to scientific demonstrates the examples and promotes the effect of the moral construction of modern media, the author mainly takes the methods of Marxism dialectics, document retrieval and investigation to promote the construction of the advanced culture in o(?) society, and creat a new culture development situation guided by the socialist core value system.This thesis is divided into three parts. In the first part, from the angles of social roles of modem media and the present situation of value orientation of media mixed with the good and the evil, the author points out modern media plays a holy role in insisting the right value guidance as a special world rule.The second part the author discusses the concrete content of modern media's insistence on correct value orientation. The moral principles and value targets conbibes of advocating and pursuiting value goals of truth, goodness and beauty based on the view of socialism honor and disgrace, promoting human's free and overall development people-oriented, promoting and beautifyuing life are the correct value orientation that modern media must insist on.In the third part, the author puts forward his own opinions on how to realize individual's value guidance: to strengthen the sense of responsibility, to carry forward the flag of fairness and justice, carry out, implement the principle of human centeredness in an overall way and strengthen the worker for media's the morality autonomy and morality accomplishment.Finally, from the angle of construction of core value system of socialism, the author reveals the effect of insisting on correct value orientation, emphasizes only unremittingly arming the CPC with the latest achievement of Marxism, leading the tendency under the view of socialism honor and disgrace, can we rise a new tide of socialist culture construction, improve soft strenghth of culture in our country and enhance the international influence of Chinese culture, strive to achieve the new victory of building an overall well-off society.