China TV Entertainment Orientation Research

In modern society, the mass media are playing an obvious and indispensable role inproviding culture and entertainment. Because of tenseness and busyness in modern life, theaudiences treat the sense of satisfaction gained from mass media as the primary need ofentertainment and fun. With the rapid development of electronic media, there is a hugedemand for television culture and arts when television has become a theater for entertainment.All kinds of TV programs play a full role of"entertainment messenger"with their specificdiversity and comprehensiveness.The research object in this paper is entertainment orientation of the television programsin China. This paper affirms the reasonability and necessity existing in the entertainmentorientation with the interpretation of social functions of television media and relationshipbetween television and mass cultures. This paper reasonably analyzes the background andcauses for popularity of entertainment orientation in television. In addition, it analyzes thecurrent conditions of domestic TV entertainment programs, combined with the characteristicsof such programs abroad and in Hongkong and Taiwan areas. The author points out theexisting problems in TV entertainment programs. In the meantime, the author explores thetragedies and developing trend of TV entertainment programs in the new era in order toprovide television programmers with enlightenment.