| "Happy Camp" officially aired in July11,1997, is a file set of entertaining, interesting,informative, stimulating one of the large television variety show. Pilot from the initial "hot" tothe now undefeated generals,"Happy Camp" has always been to seize the attention of theaudience. It has to cover26provinces and cities nationwide ace television variety showratings up to30%, is the only provincial variety show excellent comprehensive literary prize.Founded15years ago, the charismatic personality of the "Happy Camp" to attract thousandsof spectators to occupy the commanding heights of national entertainment. Have to say that amiracle in the matter of variety shows, through the success of the program to study its modeof entertainment is a very meaningful research topic.This paper uses case studies to Hunan Satellite TV,"Happy Camp"15years ofdevelopment and changes in the main line, select a few representative’s own factor analysis ofinduction, summed up the universal law applicable to the operation of the TV entertainmentpart in the fierce competition TV entertainment part of the positioning development andinnovation to provide some inspiration and reference in order to promote healthy competitionand development of TV entertainment section. Firstly, the current state of the development oftelevision entertainment for a brief overview of that column name of fashion, sensational partslogan, gold broadcast time, the image of the videos, the market of the column packing, thehigh increase in coverage and ratings lay the main causes of the "Happy Camp" brand, and thegood operation of the road of industrialization "Happy Camp","entertainment first" positionto consolidate Also, TV philosophy, management system and employing the mechanism ofinnovation, new build star host, while the program is successful revision is an important wayof their own eternal youth. The article not only founded on the "Happy Camp" has been themost representative several times revised, the packaging of the market, run; entertainmentconcept, the host changes were analyzed, summed up the program long dominated theentertainment top spot in the secret. |
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