The Strategical Study On The TV Industry Of Non-provincial Capital Cities

As a content industry, both the studier and their outcomes on the TV industry have a great quantity, but the studies pay more attentions on the microscopy of TV industry, CCTV, province and city TV industry. By contrast, the studies on the TV industry of provincial geoclimatic channel, provincial capital cities' and non-provincial capital cities' geoclimatic channels, are rare, especially on the TV industry of unprocincial capital cities. At the same time, the great number of non-provincial cities causes more corresponding TV than CCTV and provincial TV, so the sense of studying the theory and practices of the TV industry of non-provicial capital cities are insignificant. Obviously, the topic of the study has an exploring sense, which could give an illumination of the TV industry of non-provicial capital cities.By discussing the concept, development status, opportunities and challenges of the TV industry in non-provincial capital cities, this dissertation makes an effort to pursuit the development space of this sort of TV industry in the era with various medias development, multi-class medias competition and new media technology. Moreover, on this basis the development strategies for the TV industry in non-provincial capital cities are explored. After comprehensive analysis the non-provincial capital cities television industrial development of various advantage and disadvantage factors ,the paper proposed the development of the non-provincial capital cities TV industry should take the localization and enhance core competitiveness of the two major strategies, the former including handles the localization channel, the column and the program, the implementation localization content manufacture, the development localization television marketing, as well as aspects and so on making localization television brand; and other aspects of the latter include two elements: First, promotes the non-provincial capital cities TV industry's core competitiveness from the aspects of industrial resources, industrial innovation, industrial structure, industrial management and operation, related industries, industry-effectiveness and so on. Second, we must focus on fostering competition in the TV industry of the four core competencies, the overall innovation capability, market development capacity, cost control ability and capacity for sustainable development. The dissertation studies to unify some actual cases to the above question annotation and the analysis to explore a both good and quick health developing road for our country non-provincial capital cities TV industry's development.