Trying To Elaborate The Distinct Positioning Strategies Of The Of Hunan Satellite TV

Media is an organization largely depended on content providing information production to public society. With the competition become more and more vehement in media field, the media market in china are completely covered by CCTV, Provincial TV, municipal TV and TV production abroad. With the competition, the tend of TV programs change from copying and reproduce others' goods into the one depending on catching and creating together, technology and talent together in order to develop.Distinct strategies mainly include corporation orientation, aim market and the implement of distinct strategies. Total cost character, goal assembling and distinct strategies are basic and main three strategic models which determine one company whether go to victory or fail during competition. Now days, distinct-competition has become the most important strategy if one media company want to survive and promote.Provincial satellite TV as the main power in Chinese television system, carry on the positioning of channel one after another in the process of promoting reformation, which become the fashionable phenomenon in Chinese television field, make the person focus attention. Hunan satellite TV is evaluated as "the pioneer channel" by the expert, its channel fixed positioning be "an integrated channel which majors on entertainment and information characteristic". It is also the first channel which defines its own brand and status clearly among domestic media. From "entertainment guide" to "happy china", Hunan satellite TV makes scientific positioning according to its inner and outer resource, and form the distinct strategies which according with its positioning, exerts predominance, intensifies characteristic, actualizes holistic manipulation, figures brand, forms central competitive power. By means of choosing the positioning of Hunan satellite TV as the breakthrough point, attempts to analyze its characteristic factors and distinct strategies in some respects, such as role cognizance, audiences' demands, brand figure, region culture. It is obvious that the characteristic positioning of Hunan satellite TV not only helps itself accumulate experiences in the process of rapid development, but also gives apocalypses to the positioning of provincial satellite TV.