Study On Self-produced TV Series Of Hunan Satellite TV

With the continuous development of economic and technology, China’s TVindustry in the new century gradually emerged in the television market as such aphenomenon: the television broadcast platform and production platform did not matcheach other, which meant the television production made by the television productioncompany did not fully satisfy the needs of high-quality television broadcast stations,or the works of the television production company did not meet the targeting goals ofthe TV station. In this situation, a demand of the TV station producing its own TVseries was generated."Invincible Ugly", a drama made by Hunan Satellite TV in2008,won huge commercial profits and drew great attention from all parties, which led to aboom of China’s provincial satellite TV drama production.Hunan TV’s self-produced TV series are characterized by a long duration, largeproduction quantity and prominent production features, also representative in thedevelopment of national provincial satellite TV stations. So the Hunan TV’sself-produced TV series are chosen as the main research object, analyzingsystematically from the historical development, major characteristics andmarket-oriented operation.The first stage of its development is divided into three parts: First, fullyexploration and breaking through development (1987-2000). It was a stage that TVstation proceeded with early TV serial activities based on their capabilities, ratherthan self-conscious creation; the second is a stage characterized by bold innovationand constant development (1997-2007). In this stage, the Hunan Satellite TV, as apioneer of local TV stations, seized the opportunities and innovated in the first place,and gradually engaging in the market of self-produced TV series. From the tentativework "My Fair Princess" in the marketization condition to the geographical works"Dream of Youth" and "Bloody Western" with rich cultural deposits of Hunan, HunanTV’s self-produced TV series were characterized by distinct content and originalforms; third, mature stage and overall transformation (2008-present). In this stage,self-produced TV series presented a blowout state, not only established brands fortelevision stations, but also ensured the economic interest.During the second stage of the study, the features of Hunan Satellite TV’sself-produced TV series are summarized into three aspects, ontology characteristic,industry characteristic and propagating characteristic, which are analysed and interpreted systematically and deeply. It mainly analyzes Hunan self-produced TVseries’ local culture and popular culture, industrialization characteristic, propagatingsubject characteristic and audience acceptance characteristic.The third stage of the study, the existing problems like profit-oriented issueduring the development of Hunan Satellite TV’s self-produced TV series will beanalyzed, also recommendations for improvement will be raised. The development ofHunan self-produced TV series needs to seek more favorable policy support,innovative creation team, a combination of ideological and artistic content, and abetter industrial chain.In addition, this essay integrates theories of propagation science, economics,marketing, industrial chain integration, market and satellite development to give acomprehensive analysis of Hunan Satellite TV’s self-produced TV series, includingparallel and longitudinal comparison. By comparing Hunan Satellite TV’sself-produced TV series with other provincial and foreign TV series, in the hope ofproviding some beneficial analysis in theory, so as to provide theoretical support for ahealthy development of Hunan Satellite TV’s self-produced TV series and promote theinternational competitiveness of China’s TV industry.