Based On The Digital Age The Management Of The Traditional Prriodical Publiactions

Since reform and opening up, china's periodical publications have been flourished. Both the quantity and quality have increased significantly. Threatened by the surging trend of digital waves,some of traditional medias,such as newspapers and television, have taken firm actions.By comparison,the periodical publications seem pessimistic and stand on the sideline. Meanwhile, digital refome taking by their counterparts aboard has been in full swing. The involvement of digitalism inevitably makes the competition even more intense.In this paper, based on entire trend of digitalism, the research will sum up the situation of the development of China's journals, including digital networks and their impact to the development of journals. Finally, this paper uses relevant theories of communication and economics to analyze strategies taken by the periodical publications facing up to the irrevocable wave of digitalism. To attract the limited audience groups, the rule that the survival of the fittest applies. Therefore, in order to stand out in the ruthless competition, firstly, the public houses of jounals should understand the situation, and analyse the characteristics of Internet medias. Secondly, based on their own advantages,the public houses will achieve the goal to connect with the Internet medias.Thirdly, they ought to integrate traditional periodicals and online media readers.The last and not the least, by using technology, they will be capable to polish their brands.In one word, responding to the fierce competitions,either from home or abroad,the public houses choose to use their talents and resources to develope various organizitions, as well as boost their ability to invovel with lots of managemental styles.