The Web Public Opinion And Its Guidance

It is the most important character of this time that the world is flat. With the rapid development and application of web technique, great capacity of Web opinions on time which are not only convenient and free but also equality and interaction has become a new type of public opinion, which has gotten more and more attention.As the extension and development of traditional public opinion, web opinions has become an open and important public platform for people to express their feeling and opinion, to discuss public affair, to participate economic activity, and to supervise government by their voice. Web opinion has gone deep into people's daily life, and become a completely new stage for people's activity. What is more, it has had important and complex influence to people's living style, quality, and people's thinking, even their methods to participate and discuss government affairs. Therefore, it is necessary to discuss and research the character and property of web opinion, in order to guide and administer the web opinion in right way and make it develop actively, administer strongly and can be utilized.The particular of Internet transmission has enlarged the difficulty of web opinions' guidance. How to guide the web opinion is not only a science topic but also the challenge to the charge administration and social organization. The administration in charge of internet, traditional media, web media, internet industry association and so on should shoulder the responsibility of web opinion's guiding, and adopt administrative, legal, economic, technique and industry self-discipline method to establish government dominate and multi-balance web opinion management mode, and to build civilized, health, active and upward web culture atmosphere and sharing spirit home.