The Research On The Service Performance Of Financial Report

Author try to introduce the concept of performance and performance examination in management to practical use of financial report's study,select adaptive indexes of performance, contribute a merit system for weighing service performance of financial report. For this aim,hoping give a full-scale and external judge to the situation of Chinese financial report,to find its staggered achievements and its temporality shortages,finally give some rational advices for improvement of report service.World economy is becoming to be together,and the rate is expediting,the status of finance in world economy becomes more and more importance. Especially in new century , finance becomes more importance because of its core footing , particularity of highly risk,trend of prevalence. With the speedy growing of finance, financial report has a new explain in content boundary and modern characteristics. When you observe financial report,external or our country,you will find service of financial report has become the cohesion of modern financial reports'core concept.Introducing the notion of performance and performance examination into financial report,has possibility in theory. At first, this possibility comes from its real need: for service of financial report,people have hiberarchy needs; the pressure of building good investment environment for government; and survival needs for media to find developing space. In the next place,this way has academic possibility: on the basement of notions'explication of performance,building rational merit system,select feasible indexes. Considering the complexity of merit system's building,indexes were sorted two kinds: soft indexes and hard indexes. Soft indexes consist: degree of audience's satisfaction,degree of audience's trust,degree of audience's loyalty; and hard indexes consist: market's data, advertisement rate,and commodity value of media.After financial service performance merit system's fringe contribution,we can have a judge to Chinese financial report's service performance. It can be seen the staggered productions of Chinese financial report's servicing contribution,and disadvantages in the course of building report's service.From actuality of Chinese financial report servicing, try to give rational suggestions in idea and operation. Establishing sence,constructive self-discipline idea,servicing most investors,and building a idea for balancing society value and economic value. In operation,suggesting to perfecting special field's standard of financial report, improving financial report's planning level, fostering expert financial reporter for ensuring authority.Importance of financial report service also behaves its market value. As embranchment of financial media,chowmatistic media's birth is the result of financial report's pursing financial service. Take for example,analyzing its birth basement,contact with Chinese actuality,searching viable paths to improve financial media's report servicing performance.