The Adaptive Adjustment To Audience Of Commercial Information Communication

With the rise of modern business activities and expansion, the choice of consumers unprecedented scope of the broad, the buyer position in the market has climbed steadily, the buyer's market gradually taking shape. In order to attract the attention of consumers, a large number of enterprises and experts are constantly exploring. New patterns of consumption established, people's attitude and response have changed. Businessmen and experts are forcing fierce competition.This article is entitled "The audience adaptation of Commercial Information Communication". "The audience adaptation" means that we should consider the audience as an inherent existence. Business information disseminators would like to convey the message effectively, what we should first and foremost considerate is "beneficiaries" of the existing environment.How can we ensure that activities become more effective and negative effects can be minimized? On this issue exploration and research across several disciplines, such as Advertising, Marketing, Communication and Psychology.Advertising and Marketing theory is keeping evolving from traditional marketing to the modern marketing, and the audience's status has increased. In order to adapt to the audience, achieve the win-win results, the professionals are still continuing exploration;Studies on audience have also been increasingly in communication areas. the audience research has developed rapidly;As communication scholar recognized that the audience is huge clusters from a macro perspective and from micro-speaking community is a rich diversity of individuals. On the "personal" psychological understanding of the process is extremely important. In order to enable a more targeted communication of business information, business information to the audience as a key component of the individual consumer in-depth research, research in this area is based on a psychology, Probe into the audience's inner world and behavioral characteristics.In order to disseminate information more effectively, the researchers conducted more research in the field of multi-perspective, the application of research findings might be more of the audience from the adaptation. But because of the "adaptation" of the inaccurate understanding, unreasonable phenomena and problems still exist. The old problems have not been solved and new problems derived. Comparison of several significant questions is: business information is not reliable information on the audience refuse intrusive, disseminators cover up the commercial of information, as well as the Missing of subjectivity.New method and theory play an active role for commercial activities. At the same time, the audience is more intrusive, and the audience's living space filled with "junk information" .Audience lost in the metaphor of a consumer society. This "adaptation" is not really the adaptation, but in the establishment of an understanding on the basis of plunder. Enterprises and relevant parties should not mislead them under the guise of freedom or a win-win situation.In order to "purify" the environment, and create a more friendly social space, audience's really needs should be Mined. This requires concern and self-discipline, and the construction of related laws and regulations may also play an important role.