Analysis Of DM Magazines In The Demassify Times

This is a demassify ages, social community grouping, consume behavior characteristic, the marketing is fine to turn, adapting such of trend, spread is also headed for a grouping dissemination gradually by mass communications.A great deal of demassify medium are immediately quickly rising, their emergence not only divided to be subjected to many communities, more because it is precise to arrive the target audience and meet the request of accurate marketing, has divided the advertise market successfully .In addition to the LCD TV medium of the situation positive strength, the DM magazine is also develop very quick as a kind of demassify medium.Ever since that time the first DM magazine o《fthe life passed soon》was born in 1998 in Peking, this kind of new medium have already bloomed all over the main cities in the whole country, booming development.This text tries to discover the DM magazine which was born in the background with social grouping and communication demassification, a kind of angle taking it as a kind of demassify medium, from its conduct and actions, and the characteristics of DM magazine advertisement .This text is mainly constituted by the following 5 parts:The first part looked back educational circles and industry's theories to the DM and the DM magazine , the past research result is textual stance and point of departure, having a good reference to draw lessons from a function.The second part analyzed the reasons and influence of demassify conmmunication appears. The arrival of demassify ages also produced deep influence: Promoted the mass medium adopting demassify means; Help medium marketing turns management to subdivide . The advertise structure also change immediately, the public medium advertisement and demassify medium advertisement compete but also blend mutually.The third part is mainly the overview the general situation in domestic and international market of DM magazines, including the contents, characteristics, category of general situation, DM magazine, issue outlet etc. In the meantime ,it analyzed the social reasons why DM magazine can grow up so quickly in China: Because DM magazine is accompanies with the urbanization of China and the rise of modern consume culture. In addition, it also provides he function of identity approbation for the wealth stratum.The four-part cent analyzed to divide characteristics and DM magazine that many medium advertise as a kind of characteristic presented by separately many of the mediums, including:Medium and merchandise information match two for a, the accurate target is subjected to the mode etc. of many fixed positions, database marketing, inquiry into a DM magazine the usefulness of the advertisement.Last part tallied up the DM magazine profession a little bit existent problems, and try to point out the development direction that can support to draw lessons from.These ages that are an opportunity and challenge keep both, if the DM magazines want to continue healthy development, they should resolve these problems rightly first.