Economics Research On Chinese Internet Journalism

The rise of internet in the worldwide has caused the change of the media structure and accelerated a new news media—internet journalism, and it thus attracted the attention of media and academic circles. From 1994 when China accepted worldwide web till now, Chinese internet journalism has developed for thirteen years, and is going forward greatly toward marketization and industrialization under the wave of domestic media reform.Researching internet journalism shouldn't be just industrial-oriented, but focus on three indispensable and mutual-influential factors: news media regular, market economic regular and government strategic decision. The thesis is launched under this very framework and has found the way to understand Chinese internet journalism in the economics. The objective of the research is to provide a partial means to solve the problems in the management of Chinese news media in a macro way, and make an evaluation of the Chinese internet journalism and research its theoretical foundation and realistic objective.The first part defines relative definitions in the Chinese internet journalism which is based on relative laws and regulations. The objective of the thesis is not to differentiate and analyze the definitions in a theoretical way, but to emphasize its realistic economical meaning. Therefore, I think it is a novelty to describe them in this way.The second part describes the application of economics in media research and relative disputes, and exposes how it is used in this research in detail.The third part, using economics with substantial evidence, founds the model for Chinese internet journalism to make sure its excellence. The model focuses on the strategic problems in the domestic internet journalism and it functions to provide a way to product composure, that is, to evaluate the enterprise strength and market fascination by the way of marking. Then according to the evaluation, put the product in the proper place in order to choose different product composure.Using standard economics, the forth part analyzes and evaluates the industrial policy of Chinese internet journalism. Based on the present industrial policy system, it analyzes the economic and uneconomic reasons for the Chinese government's management on internet journalism, and points out relevant theoretical basis, that is, the specialty and market's inflexibility of media. And it evaluates the industrial policy of internet journalism, that is, to control the spread of news, accelerate infrastructure and affect market structure.In conclusion, the research is on the management of internet journalism from micro and macro aspects, analyzes the development of internet journalism and provides suggestions. The most important feature of the thesis is the utilization of economic way and strict in using economic terms which is a further research in analyzing internet journalism.