Research On The Present Development Condition Of The Private Capital-run TV

Since 1994 ,when the first private capital-run TV was built up, the private capital-run TV has developed for ten years, and there are many famous enterprise today, such as Enlight Media , Pegasus & Taihe Entertainment International ,Joy Media, and so on. But in 2006, the private capital-run TV lost his voice. As a new army in media, the private capital-run TV is a challenge to the traditional TV. The author pays attention to both his success and the difficulties he is facing.This paper explains the necessity for the private capital-run TV existance, and analyzes the background of its appearance. At the same time, this paper describes and summarizes the ten years' development of the private capital-run TV. Once his development didn't gain the support of government, he roves round the edge of the media system. Fortunately, he deserved the identity of program producer, and was admitted to enter media industry. Until now, the embarrassing thing which the private capital-owned TV faced is the lack of the law protection. What's worse, the private capital-run TV didn't have an authorized definition.At the same time, this paper also analyzes the running and production situation of the Private capital-run TV. The author tries to describe the present condition of the Private capital-run TV and the difficulties they are facing now, restrictions that tied to them both in policy and market. The Private capital-run TV always struggle to live regardless of the policy barrier and market risk, and set up a flexible developing mode and direction. However, they have to face the unfair market competition because of the lack of channel. What's more, under the present industry environment and policy, the way for Private capital-run TV to get profit is insufficient, now the main way to get profit is adding advertisement to the programs that they produced. Referring to the production, they are encountering direct administrative intervention and limit. So in a word, the developing condition of the Private capital-run TV now mingles hope and fear.At last, this paper also try to analyze the difficulties that the Private capital-run TV are encountering. In the process of TV industrialization, "State-owned, enterprise-managed" policy shows the contradictory attitude towards the Private capital-owned TV of our government: insisting the function of official organ of the mass media, on the other hand, expecting the market economy to enter into the media market. Under this situation, So there are surely destabilizing factors in its developing process. Does the identity as " program producer" meet the need of the development of Private capital-run TV? The hegemony in channels of state-owned TV and intense competition from the overseas media will restrict the development of Private capital-run TV.However, the private capital-run TV is promising. The possibility of being Program Syndication and owning channel, the chance of cooperate with the new media, all these will bring the private capital-run TV a bright future. I believe that the private capital-run TV will develop better and better, because of his flexibility and the ability to control the market.