The Performance Of The Social Function Of The Network Communication In The Web 2.0 Era

Since the Internet was born in 1969, in the period of nearly 40 years after then, Internet experienced the development of the initial ARPANET to the World Wide Web in the technically field, the process of opening to the entire society from the closed environment, the change of its goal from the non-profit purpose to the purpose of commercial, the development of Web1.0 to Web2.0 in the way of information organization and concept aspect, and other various rapid changes etc.. These changes extensively lead the Internet into various fields of social life. Effectively develop and make full use of Internet, has become a major force in social and economic development and the important factors of production and economic development. It is a change in people's ways of working, studying and life style. Compare to the traditional media, Internet media has the superiority in the dissemination of information like: timely, interactive hypertext transfer, cross-border, massive information, etc.. These advantages make it becomes a new media industry rapidly. The establishment of various news Web sites announced the birth of the network media who has been increasingly improving its power. In modern society, network communication has completely become independent from the traditional mass media.With the variety of development trends of Internet, this paper focused on the development and the transition from Web1.0 to Web2.0, and the character and significance which the internet displayed in the Web2.0 era. Web2.0 is a relative term that compared with Web1.0. Web2.0 is not just a technical upgrade, but changes of the way of information organization and the upgrade of the conceptual model. To compare with that Web1.0 considers data as its center, the most important feature of Web2.0 is that it considers users as its center. It fully stimulates the initiative of users, inspired the talent of users to originate, and create a network of truly interactive. According to the "2005-2006 Situation and Trends of China's Web2.0" which was issued by the China Internet Association Organized in 2006, it reveals that there are signs of prosperity in China's Web2.0 market. Under the enthusiastic pursuit of the majority of users, various types of new applications are rapidly spreading. This has a tremendous impact on the Internet industry. Therefore, now it is significant and necessary to conduct a study about the features and significance of the Internet communication in the Web2.0 era. Actually, only when based on the factors above, the real significance and academic value of this issue could be reflected.For the studies of the network communication in the Web2.0 era, this paper mainly takes the functional studies as the break and starting point. Through the social functional studies of the network communication of the Web2.0 era, the paper hopes to analyze its impact on the present society and culture., Therefore, from a macro point of view, in this paper it firstly lays the framework of the theory by Western classical structure-function theory of the mass communication, then introduce the issues of concern to each of the framework for analysis. From the micro-perspective, through the combination of those domestic and international hot instances of network communication, it push ahead its analysis and appraisal. The purpose of this subject is to summarize the performance of the main social function of the Internet communication in the Web2.0 era, and relying on the analysis and research of the social function of the network communication, it hopes to solve the following problems: After entering the Web2.0 era, by the technological innovation of the network, what changes will be brought into the means and modes of the mass media? And what changes will be brought into the social life and culture? There will be what kind of impact which was created by the new group of the social network on the social process? The "virtual reality" created by the Internet in the Web2.0 era will realize what kind of impact on people's real social life? Meanwhile, the writer also hope that through the solution of these several questions of thinking and looking ahead, the academic research can be translated into practical results, and some practical way of solution for the development of social life could be provided.