Researching On The Problems And The Countermeasures Of The Project "Extend Radio And TV Coverage To Every Village" In The Rural Of Hunan Province

With the rapid development of the national economic construction, the CPC and the national government have paid attention to the matters of building the socialist new villages and solving the issues concerning agriculture, countryside and farmers. The issue of rural requirement with public goods has been focused more and more. The radio and TV is the most popular and most convenient medium to satisfy the farmers with the requirement of information and cultural entertainment. It has made active impact on the rural economic development and the social advancement.The article has briefly introduced the development status of the radio and TV in our country and the construction backgrounds of radio and TV in the rural .It has also proposed the basic concept of the project "extend radio and TV coverage to every village". And then it has brought forward the distinction between carrier and content based on the public goods property of the project of the public goods theory. And they should been treated individually. According to the analysis of the theory and the policy, it has come out that the government is the leading part and the provide for the project.The article has contrasted the coverage rate by diagram and comparison in many places of Hunan province from 1998 to 2005. It has concluded some phenomena of the project in the rural of Hunan province, that is the coverage rate increased slowly, many places without coverage, coverage rate decreased and a part of the covered area returned to blind spot. And then it has analyzed the specific status in NingXiang county. In addition, it has contrasted the project status in the city and county of Hunan by comparison. And with the research on the influences of geography feature and economic discrepancy, it has analyzed the existing problems and the reasons in the aspects of understanding, administration, economy and technology. At last, it has studied and emphasized the two points as follow and introduced the corresponsive countermeasures and decision-making suggestion.Firstly, it can draw out the guiding document satisfying with the needs of the present development through the study of the significance of the project. In the document, managing principal part should be specified. At the same time, the project should be brought into the supervisory and checking mechanism. And then, the understanding of the project should be promoted through the guiding and supervising.Secondly, the capital problem of the project would be settled by the reasonable management of the special capital, direct and indirect investment, the encouragement of the supporting and the donating from the social. Thirdly, the management problem of the project "extend radio and TV coverage to every village" to the project "extend radio and TV coverage to every village chronically "would be settled essentially through the farther specifying of the principal part of the project, establishing a sound supervision mechanism, training a maintenance procession in grass roots.Fourthly, the author has analyzed the geography feature and economic level of many places, and he has suggested the different coverage way according to the geography feature instead of the district.Under the new requirements of the project and the specific status in Hunan province and the upwards analysis, the author has introduced the long-term development strategy that is the "coverage with common quality to coverage with high quality to coverage with profuse program" and he has explored how to develop the project "extend radio and TV coverage to every village" to the project "extend radio and TV coverage to every village chronically "and to the project "extend high quality radio and TV coverage to every village chronically ". The project would effect further as an important way of building the socialist new villages and solving the issues concerning agriculture, countryside and farmers.