Research On The Status,Problems And Countermeasure Of Henan Old Age Broadcast "Love Radio 1056"

With the deepening of the social ageing in our country year by year,the party put forward a strategic policy of "actively address population aging and vigorously develop old-age services." in the report of the Eighteenth National Congress of the Communist Party of China.Vigorously developing radio broadcast for the aged is not only determined by the current social environment,but also by the behavior characteristics of the elderly audience and the characteristics of the broadcast media.The elderly population over the age of 60 is 16.7%of the total population in our country by the end of 2016,while there are only 8 broadcast frequencies for the elderly(including one mixing frequency for the elderly and the young).Radio frequency for the elderly have a great development in future.Henan province as a large population has a large number of elderly population.A.radio broadcast positioning "happy age" for the elderly was set up in 2015,it makes up for the vacancy of the elderly radio frequency in Henan.At the same time,there are few researches on the frequency of the elderly broadcasting,especially with the specific case study of the elderly broadcasting frequency is relatively scarce.Therefore,in this paper,the author chooses the "Love Radio 1056" as the research sample,and takes "the current situation,problems and countermeasures" as the research ideas,and starts from the background of aging society,and combine with social gerontology,communication,broadcasting and other related knowledge.And the author analyzes the propagation characteristics of" Love Radio 1056”,and find out the problems about programming and content setting and other aspects of the business existing in "Love Radio 1056".According to these problems and combined with'knowledge of broadcast service,this paper puts forward some countermeasures for improvement,and gives some suggestions on its development.The author hope these suggestions can promote the development of" Love Radio 1056",and make it better serve the elderly.