The research situation of electric power marketing at present is introduced in the paper. Moreover, the data warehouse, OLAP and the data mining technology is elaborated systematically. Based on the thorough analysis of the electric power marketing service, the topic region of electric power marketing is determined and the structure of data warehouse in electric power marketing is designed. Based on this, the existing and isolated data of electric power marketing is integrated. The data warehouse in electric power marketing is built by the means of Oracle 10g. The data mining, which is as method and technology of data analysis in discovering latent information, has already become the hot point of the attention from all walks of life. This paper introduces the clustering analysis, decision tree algorithm and a new type of intelligent clustering decision tree algorithm. They are given in the application of electric power marketing. |