Research On Virtual Exhibition Based On User Interests

Traditional exhibition is simple and limited. But as the development and popularization of the computer and internet, design activities have entered a new era, and the exhibition design is also inevitably into the digital age. Virtual technology widely used in simulation and human-computer interaction, but the virtual exhibition studies for commercial purposes, especially for Convention and Exhibition is not mature yet. Virtual Exhibition is not only technology, but the same attention should also be put on analysis and research users. The research topics is the technology projects of Ningbo- "facing the exhibition industry of intelligent network information service platform for research and application."borne by Institute of Industrial Design of Zhejiang University. Based on this project and the reality of domestic and international exhibition industry, in the view of the Virtual Exhibition based on the interests of user, we give some studies and discussion on the direction of future exhibition design. Interests of user and virtual reality are two major theoretical basis, with the help of eye tracking system, we analysis and verification the results of our study. In the future, the exhibition industry will be more and more inseparable with digital and web technology, and the exhibition based on interests of user will also follow the general principles of more"people-oriented".This study will introduce for the first time interests of user in virtual exhibition platform for the research and design, and by the eye tracking system experiments and user surveys to illustrate the role of interests of user in a virtual exhibition platform. Made based on user interest in the virtual exhibition platform for the research, opens a wider space for exhibition design, and provides a better reference for designers from a rational point of view to better grasp the focus of the exhibition design from a rational point of view, and design for users.