Discussing The Reality And Development Of Taiwan TV Entertainment Program From The Perspective Of Feminism

This study belongs to Media Criticism. In the field of communication, more and more attention has been paid to Feminist Criticism. Because media is an aggregation of meaning, the world which is constructed by the media is reflectting the reality of gender bias dominating the world. Sometimes in order to strengthen the effects of communication, the media even exaggerates and expands this domination. Focusing on women's experiences and positions, Feminism began to oppugns this reality.The theme of this study is to interpret the development of Taiwan TV entertainment program from the perspective of Feminism. TV entertainment program is creating a false phenomenon. On the Taiwan TV entertainment program women look pretty and they speak out freely. However, in fact, contemporary women are exploited by the patriarchal society and the commercial society. Taiwan TV entertainment program is sharpenning the contradictions between the Patriarchism and Feminism in the name of "Entertainment" , and also it has resulted in a series of bad impacts to the society. This study discusses the prospects of the development of Taiwan TV entertainment program, it suggests several workable proposals from the perspective of Feminsim. It is beneficial to the advancement of women's images and their social conditions. On the other hand, it also helps the development of Taiwan TV entertainment program to a healthier way.The structure of this thesis can be divided into six parts :The first part is a brief introduction on the background, and then the objective and significance of the study. The second part is the literature review and the introduction of the research methods. Literature review covers three fields: the study of the TV entertainment program; the study of the relationship between women and communication; the study of Feminism. This part conducts a brief introduction and an assessment of the study of three fields mentioned above. Qualitative research-based method is mainly used here, including comparative study and case study. The third part is the theoretical basis. This part closely matches the major theme of this study and provides theoretical supports for the study.The fourth part is the main part of the thesis which interprets the development of Taiwan TV entertainment program from the perspective of Feminism. This part includes seven sections. It analyzes the research objects concretely and provides real women's images on the program clearly.The fifth part probes into the development of Taiwan TV program to make it better. The last part is a conclusion of the thesis.