Effects Of DV Communication On Mass Media

Since 1990s, a new way of producing videos, DV , has been introduced into China. At the beginning, it is just a luxury for a few people, but now it gradually becomes a household digital instrument that can be seen in common families. Thus more and more DV videos are taken on before us. "DV" becomes a hot key word .We can see it in Jia Zhangke's DV movie,and also from the "Night chat show of Qinghua" which is a symbol of the high popularity of DV in campus. You can see it in TV columns, and also from various activities such as film festivals ,art festivals and DV competitions .Hence ,DV is also becoming a high point of news communication theories.Now we are entering into a multimedia era in which various medias play roles .As the development of the digital technology, DV is influencing our society extensively and thoroughly .DV, the new popular and overwhelming tool of making films, has integrated into the movie TV and other mess medias. As the development of the DV technology, people are curious about what influence it will impose on the mass media.This text focuses on the integration between DV and mass media. Meanwhile, it covers the influence of DV on mass media and foresee the trend of DV . I truly hope this essay can enrich the theories on DV.