Study On The Process Of The Propagation Of The Movie

The production method of the movie,its medium propagation way and effect produced by it make it become a kind of mass media. The article demonstrates the characteristics of the movie,a mass media,from 4 aspects:the first is the information resource of the movie (the carrier of the movie information-the films and the audio-visual symbols of the movie);The second is the propagation and receiving method of the movie medium (the specific characters,the style,the pattern,and etc. brought by the social structure and environment of the medium propagation. Facing such propagation method,the receiving method also forms an organic system,such as the individual structure of the receivers/audience,the social structure and etc.);the third is the medium effect and lastly is the expression of the movie ideology connected with it. Furthermore,the article makes a theoretical analysis of the problems from the point of social culturology and gets the opinions different from those of the foreign research worker (esp. in Europe and U.S.A.).The main viewpoints of article are like such:The mass medium characters of the movie depend mostly on the medium itself and are determined by the fact that the medium symbols are easy to be received by the audience. To a great extent,the movie is a kind of "institutional" art .The movie produced is justly the time the pop art was on the rise,and so the art of film had an active relationship with the pop art. It is the popular or recreational characters of the movie that attract a lot of people to crowd into the cinema. The dreamlike cinemas make people forget the trouble in thereal life temporarily and enter a world "difficult to tell the true from the false". You can imagine the effect as in such a world. Nevertheless,it will have positive effect only if we can control the production of the medium. Although the production of the medium is completed by technical method,the man,as the subject,are impossible to stand by and look on. Those are the views different from the foreign research workers.