Study On Jiangxi Public Channel Status And Development

The late 20th century, domestic public channel started in the special background , due to the support of state policies and practical development needs, in the subsequent years, public channels throughout the country and have vigorously promoted the rapid development. This phenomenon has aroused the academic and theoretical circles of widespread concern, one after another from different angles to explore.This paper make Jiangxi public channel as research object,Jiangxi public channel in equipment and facilities, and many other conditions are not any advantages of the circumstances, but achieved in the forefront of nation public channels good results in the channel ratings, influence and so on .From the beginning of the establishment of Jiangxi public channel started, this paper focus on its brand positioning, brand columns, brand activities as well as the resultant effects of the spread of the problem, and based on this analysis Jiangxi public channel future development.