Missing And Construction Of The Peasants' Words At Present In China

The processes of steps of the urbanization in China are speeding up as the days go on, as the structure of the society has taking place great changes. Because of the reasons of the political, economical and cultural, the presents are the large audience to the media, but not the target audience. For a long time, the spaces for their words are narrowed and reduced by the other benefits group, their existence condition and the rights of words are on the edge of the society. As the Chinese government brings up the policy of"construct the new socialism countries", we pay our close attention to the peasants and give the words rights back to peasants are necessary in our period.This paper will start from the social background of the urbanization transition, and I describe the actuality of the missing about the peasants'words right, I analyze the status from the communication theories'angle and how the peasants express when missing the words right. And then I analyze the reasons from three points, the social system, the pursuing for benefits in the media and the poorness of the peasants themselves.Because the peasants are preferring TV to the others, I take the TV media as an example to analyze what the information do the peasant need and what do they like, through a large number of investigation data and conclusions, I will tell you what the peasants demands for in the information channel.At last, I analyze why the media should construct the peasants'words from two aspects. The one is its means in political and cultural and the other is from the media's social responsibility .In the end, the most important is how to construct the peasants'words. The first one is consummating the social system and the second one is eliminating media's dominant and the last one is improving the peasants'attainment to media.