The Daily Tendency Research Of Chinese New Financial Newspaper

The rise of the new financial newspapers is a phenomenon after the emergence of the China's rapid economic development. With the improvement of living standards and income growth, How to investment, fiscal, How to make spend money, become a topic of concern among the rich people. Financial newspapers therefore go sky, meet the needs of this part of the reader. At the same time, the emergence of the financial media is the result of the industrial development of Chinese media market.The new financial newspapers such as 21st Century Business Herald, The Economic Observer and China Business. They use the different mode of operation, breakthrough the traditional operational concepts. From the content, format, management, administration and other aspects, they complete the further market-oriented direction. They are a new reform forces for the print media.This kind of newspaper has a common feature that they are the weekly. The market needs a comprehensive financial Daily. Under the background that the various editions of newspapers are running economic, it is should take weekly into Daily.However, Such newspapers are not mature imperfect. In addition to its own management errors, other factors such as human resources, media environment will hinder the development of daily.This research is base on new financial daily, use some ways such as case analysis, observer and summary to understand the difficulties faced by new financial newspapers. And then use the theory of Journalism, Communications, Economics to get rid of the difficulties. I hope it will give some inspiration to future generation.