Research & Designing In Centralized Integrated Business Suppart System

With the domestic telecommunications industry competition intensifies and is about to be faced by the tide of economic globalization, the telecom operators in the operations and management, and sense of service, scope of services, and self-service methods of continuous increase the pace of reform, the focus of attention from the past mainly to the internal management of production, number of the center the business model to customer-centric, market-oriented changes in operating mode, so that the whole enterprise business processes and services to customers process truly reflect the values and consumer psychology - oriented, to provide timely, accurate and high-quality service.In this paper, the old integrated marketing services support system for the internal management of the construction ideas, support systems difficult to solve old definition of new products, rapid introduction to the various marketing strategies, business organizations to support recycling and business process reengineering, systems functional boundaries blurred and complex interface issues such as decentralization, illustrates in full support of customer-centric operating mode, through market-oriented marketing sales, resource-based background support to achieve workflow engine-driven end-to-end process automation, SLA agreement as a link to the quality of service protection. Trying to achieve the establishment of centralized, comprehensive, rapid new generation of integrated marketing services support the goal of building the system.Undertake original integrated marketing services support system and the entire business function; The focus for building model structures initial hardware and software platform supporting business, data and organizational structure of the flexible expansion; Support flexible product customization, and bundled cross-achieving concessions; Channel network system to support enterprises, and achieving the initial marketing sales management; Through the interface with the billing system, and other enterprises with external systems interoperability; Gradually the operational support system for a system-level functional focus and integration, an ideal framework to achieve a comprehensive marketing services support systems, through the sharing of data model and enterprise application integration platform to achieve enterprise-class system integration and process synergies;System Features1. Technology Features1) Clear application platform positioning, and application-level public service framework package, completely unrelated to follow NGOSS Architecture Technology2) follow NGOSS sharing information model, and localization of design, the introduction of ODS technology sharing information between enterprises environment3) adopt a J2EE at the core of the N-layer architecture as a framework for the application system technology4) use of reusable components, maintaining the design concepts, operations and management of rapidly adapt to the dynamic changes5) use interface generation framework for achieving business handled and the rapid distribution of single interface6) the adoption of uniform data access interface, business logic and physical realization of data storage Isolation 7) The statistical elements of the design concept, to achieve statistical statements flexible customization and rapid generation8) the introduction of EAI, Workflow technologies to achieve the integration of enterprise applications, thereby achieving rapid business integration9) support flexible deployment mode, the data in various ways to support decentralization, the localization function10) using cluster database and middleware technology, effective support system of smooth expansion, investment protection, security overall system performance.2. Business achieve characteristics1) Full-service admissible, the whole resource management, rich interface adapter module2) full support of customer-centric operations management models, establish a unified view of customers, customer management throughout the entire life cycle3) uniform customer access portal, a comprehensive business integration, customer service, online admissible, and other functions to support the Internet, Callcenter, Acting charge d'affaires and other access points4) attention from the customer needs to evolve enterprise income end-to-end process automation and support product planning, marketing, sales, channel construction, the core business processes to provide5) support services, prices, concession agreements of the products packaging and product packages to support the rapid introduction of new products and flexible bundle, cross-concessions 6) business processes and software to achieve separation, to support all kinds of complicated conditions of different business process management requirements, support orders serial, parallel, conditions, bundle orders synergies between the7) the introduction of fanghao, equipment templates, templates, and other resources designed to support the logical resources, physical resources flexibility in the use and distribution8) provide a flexible framework statements, statements of achieving flexible customization; Using real-time, regular production statistics achieved statements, and other elements of the rapid formationBuilding integrated marketing services support system, we consider that the system of the strong support future business, the evolution of the system can be based on the different stages of carriers to meet the needs of different business development, system design conform to the following principles: The province's centralized management, system design considerations to the centralized management of the province's main features, that is, to support the need for unified management of the center part, but also support to the local localized marketing strategy and service strategy. From the organizational support to the multi-level management.The efficiency of the system performance, system-building by the province's centralized management, in millions of users around the province, more than 1,000 terminals business operation, the system needs to use advanced technology to solve big users of the system performance issues.System core technology system to ensure that the evolution and development. These include: data model based design to SID, domestic fixed network operators with the characteristics of establishing a scientific abstract data model; System design data bus to take the technology to ensure various functions after being abstract objects and data objects can be integrated in the system; The function of the system is the most vulnerable Along with the development of operators was increased, delete and modify, so functional deconstruction of scientific and rational evolution of important factors. Deconstruction system function in the design based on the horizontal division ETOM principle rather than business processes for the design, and guarantee operational and functional support of the whole evolution; A systematic data model and functional evolution of regulatory mechanisms and organizations to ensure that the evolution of system becomes a reality.The system has been designed to achieve the following TNA structure and NGOSS SID model, the application platform based on a clear positioning, more attention to business logic, use hierarchical, component of the design concepts, processes, strategy-driven mechanism, apply to J2EE at the core of the N-layer software architecture, standards-based the agreements and components based on external events and services provided, with emphasis on technical application, according to the characteristics of different applications characteristics of different applications using the technology in line routes.Integrated Marketing Services Support System Operation Support System as a whole an important component of its connotation and extension than the traditional 97 made huge expansion of the existing 1997, the data of 1997, major customers, customer service, billing and other operational support systems and the re-carding integration, the core goal is building customer service as the center, and marketing in the lead, with support for resource management, process control as a means to meet the telecommunications enterprise "market-oriented, customer-centric and focus on efficiency in goal" the overall objectives and requirements, the establishment of personality, specialization, and the standardization of Marketing service system.