"Coding" And "Decoding" Produce Depth

Under the theory framework of "coding and decoding", this thesis tries to resolve the production, fmishment and feedback of in-depth report on TV in China. The thesis considers some successful programs such as 'searching and discussing on focus' 'news researching' as the examples, from the denotations--word, sound, picture-to the development of TV technique, then analyses three decoding methods and tries to investigate the content framework of in-depth report on TV and its own advantages.Based on the analysis and investigation, this thesis manages to demonstrate these following viewpoints: 1, the producers must think over the spectators' status, education and interest when producing the TV in-depth reports; 2, the TV in-depth report has its own advantages; 3, the spectators who use the arranging decoding method to read news are the most important, so the producers of TV in-depth report must strive for them.The results of investigation show that:Firstly, as the others social products, the TV in-depth report must follow four taches - production, distribution, consumption and feedback. Spectators are the "consumers" and "feed backers" of the TV in-depth report. Their requirements and interests can affect straightly communicating effect. So, when the producers produce TV in-depth reports, they must think over the spectators' status, education, interest and so on.Secondly, TV media has its own advantages on in-depth report. The reasons are these: 1, since it appears, TV has been being a very potential media and owning many spectators; 2, the TV technique has been developing. The modern editing technique can make the TV in-depth report reflect news facts more nicety and impersonality. 3, the TV in-depth report is produced recurring to word, sound and picture. These three denotations construct the solid framework of TV in-depth report.Thirdly, spectators feed back in three methods: ideal decoding, arranging decoding, and antagonizing decoding. Arranging decoding not only can get better communicating effect, but also can promote the deficiencies in reports be correct. So, the spectators using this method are the most important to TV in-depth reports. The ideal decoding can exist theoretically, but appears seldom in fact. The antagonizing decoding is very little because in-depth reports strive impersonality and balance.