A Comparative Research On The Sharing Information Platform (BSP) Of The Blogs Between The U.S. And China

Blog Service Provider (BSP), resulting in the web2.0 generation, is one of the sharing platforms in the information rush. The appearance of BSP has brought convenient services and supports for bloggers to take part in the blog's writing and reading in despite of the block caused by technologies. With the popularization of blogs, the number of the BSP worldwide has developed as blowout. Competition between BSPs is becoming more and more fierce, which is based on the demands such as providing best experience for users and satisfying the individuation and efficiency. But all of the above lies on the content service from BSP.The number of BSP in both the United States and China ranks among the world because of the great amount of bloggers and their service is the representative of the BSPs worldwide. As there are a lot of differences in culture, economy and user's needs, the BSPs between the U.S. and China have different characteristics on content service. Thus, comprehensive comparing to the the content services of the BSPs between these two countries can build a frame of reference for the Bops when carrying out marketing competition and help the bloggers choose the suitable BSP. The BSP has revealed its characteristic as a sharing information platform and the research on this free, open and sharing information platform referring to web2.0 has great meanings in theory that cannot be underestimated.This paper is based on the content service from BSPs. Taking the international vision, adopting the transverse comparing study ways and combining the basic theories of internet communication, the author analyses the information communicaiton mode of the BSP at first, point out that BSP is actually the new media form which is polymerized lots of blogs. And then the author compares the differences on the content services in BSPs between the U.S. and China through the demonstration research. To sum up their user-friendly interface, users expansibility, data security, and functional diversity, benefit-sharing, special form of the difference in nature.In succession the causes of the differences are discussed deeply and concluded that diversity of cultural background, economic factors and user demand make the difference of U.S. and China Blog Service Providers. At last the author forecasts the trends of the development of the BPS in the future. Inferred blog services will focus more on the value of user demand and the trend will develop more professional. Besides these, it will pay more attention to advertising and brand building.