Cross-media Interaction And Cooperation

The cross-media interaction and cooperation has already been a hot phenomenon of publication industry, this kind of coexistence medium ecology opened the new developing space for the publication and the correlated media. Its occurrence and development have the close relation with the historical environment the Chinese publication industry locates.Utilizing examples analysis, this article introduces the development condition of the cross-media interaction and cooperation, pointes out its significance to promoting the publication's strength. Meanwhile, there are many problems remaining unresolved in the practice. Regarding this, this article puts forward a series of proposals to advance healthy development of the cross media interaction and cooperation. Particularly , it points out that the publication industry should embark from the long term strategy, grasps the initiative, positively promotes the benign development of cross media interaction, in this foundation advances the cross-media management to step forward, unceasingly growing strong and seeking the great breakthrough.