Research On External Communication Skills Of Our English News Websites

English websites, also called English news websites, have advances in language and media, are the new power in external communication field. Under the support of Chinese government, they increasingly become one of the most important and efficient way in external communication. Communication skills are crucial in enhancing the communication effect. English news websites, which work around the three core words: "external", "English", "website", make use of traditional communication skills, language skills and new media usage skills specifically and creatively, to serve the external communication for best effect. External Commtmication is the news reporting behavior done by the China's foreign media, which is cross-cultural, cross-language and cross-country. It makes great sense for the Chinese government to make a good international figure and improve its international status and impact.English news websites are attached great importance by our government. Six central English news websites have been established. Based on the Statistics, we can fred out that our English news websites have made some achievement, but there also are many disadvantages and problems, which make the effect discounted greatly. Two factors are accountable for the problems: the immediate reason is poor communication skills and the ultimate reason is system limitations. In view of our country's actual conditions, improving communication skills is the most feasible way to enhance the communication effect. In western countries communication skills are widely used and bring good effect, which illustrates that our English news websites can also enhance the effect by using and improving the communication skills.In order to enhance the communication effect, our English news websites should improve its communication skills according to the specific problems. First, on reporting skills, they should open their mind and break the fetter of domestic reporting way. They should report the negative news bravely, decrease the government tongue and tone, increase the characters of humanity and story, and report timely. Second, on language skills they should avoid Chinese English and use active, vivid, and specific words. Third, on new media usage skills, they should dig out and make good use of the advantages of the internet, like multimedia, interactive means to enhance the attraction and impact.