The Development Of Styles Of Newspaper Sports Comments In The New Era In China

This article first has limited the newspaper sports commentary style, it isa kind of artistic creativity which the author displays his opinion and viewpoint to thesports business or the event through the specific language structure, it can causeaudience enjoyed and echoed. The newspaper sports commentary style is composed ofthe style formation and performance. The style formation includes the objective factorand the subjective factor, objective factor including time, sports development condition,region, cultural tradition, populace's esthetic demand and so on, as well as theme,literature style. But the sports commentary style directly originates from the subjectivefactor which is the author's creation individuality, the life experience, the educationalbackground, the sports knowledge and so on. The style performance, has the contentaspect, including unique theme processing and unique subject digging; Also has theform aspect, including unique words way as well as unique structure and expressionway.This article draws this conclusion through case study, questionnaire, mathematicalstatistic and so on: styles of newspaper sports commentary in the new era in China isdivided into the tradition, the literature and the life three stages. The tradition sportscommentary may be approximately divided into two stages: The 80's earlier periodcommentary mostly explained the sport event or the important sports competition frompolitical either the national spirit; In the 80's later period the professional commentarywas more and more, so that afterwards it was the main status. The tradition sportscommentary has several kind of obvious text character: (1) Content to aim directly atsports competition. (2) The expert's tone. (3) Technical analysis. (4) Article steady, thelanguage is light, article deficient individuality. The mains social reason to exist thiskind of sports commentary: (1) In this period, our country economy certainly notcompletely get rid of the planned economy, the function of sporting news was single. (2)Each kind of sports project till belonged to the planned economy category, the contentto be reported was simple. (3) The media has not moved towards the market at that time,the sports commentary has followed the traditional news commentary pattern and thetext operation character. The literature sports commentary appeared after 1991, prosperous to90's middle stages, the text character of the sports commentary: (1)Literature environment. (2) Esthetically enjoys outside the view. (3) The style isrelatively prominent. The mains social reason to exist this kind of sports commentary:(1)Commerce society and professional sports. (2) The deep knight-errant culture and theclassical culture becomes Chinese's one kind of cultural psychology and the estheticformat. (3) Athletics itself is interlinked with the knight-errant culture. The life sportscommentary appeared at the end of the90's the beginning of 21st century, the textcharacter of the sports commentary: (1) The relation with the sports is loose. (2) Thethick city life flavor. (3) The individuality is bright. The mains social reason to exist thiskind of sports commentary: (1) The consumptive social and the mass culture product. (2)Society's fluidity. (3) After modern culture influence.The newspaper sports commentary is different with other news commentaries, it ismore the satisfying information, the text itself has the consumptive value, the authornames it as the text consumption. The newspaper sports commentary text consumption isrefers to the newspaper sports commentary because of its popularity, the commercecharacter, the entertainment and the emotion character, as well as the commentaryobject character may cause its text to take one kind of spiritual commodity is enjoyed,and can give the audiences the spirit to be joyful and esthetic to enjoy. After the sportscommentary returned sports main body, was precisely this character has decidednewspaper sports commentary style changing.Under the influence of the sports commentary intrinsic character, the externalsocial factor, the television and the network media competition as well as the audiencefactors, the development tendency will be the rich style and the specialized depthnewspaper sports commentary in future.