A Research On The Southern Metropolitan Daily' City Note

With the development of the Southern Metropolitan Daily, the City Note was the most one of influenced supplement brands. From 1997 to 2000, the City Note increased from one page a week to two pages a week, then three pages a week, last five pages a week.By systematic sampling, 182 items of the City Note from 2000 to 2006 are analyzed, this dissertation concludes that:1. In these seven newspapers, the number of City Note reduces year by year. It is facing the problem of development.2. The theme of this version is primarily something about tease the character, the event and the family life.3. The topic of the pages mostly expresses the feeling of authors. The number of the satirized works increases year by year.4. The work involves the diverse relation of protagonists. The works on parents and children, husband and wife, lover increase year by year.5. City Note regard the picture as well as the article.6. The structure of the work regards the expression straight as principle.7. The authors of the page write with the neutral attitude.8. The work regards first person as main person.Based on these findings, we can discover that the City Note, which is the supplement brand of the Southern Metropolitan Daily, is facing the bottleneck of the development. this article draw support from the background of the ages, the mentality of readers and the change of content, analyzing the reason of success and comedown of City Note, Then three suggestions have been offered: regarding the recreational amusement as well as the profound idea, enhancing the moving emotion, sticking to bring forth new ideas.