A Research On The Business Model Of The FORTUNE

The FORTUNE is one of the most famous commercialmagazines in the world,and its first issue was published in the United States of American in 1930. Duringtheprocess of its 76 years development, the FORTUNErecords the economic vicissitudeofnotonlytheUSAbutalsothewholeworldandbecomesnotonlythe spokesmanonbehalf of the commercial society, reporting many commercial miracles, but also theparagoninallcommercial magazinesbecauseofitssuccessfulbusinessmodel.The business model of the FORTUNE is of great value to help and hint thedevelopment of the Chinese media. This thesis analyzes the history of thedevelopment of the FORTUNE and derivatives at first, and then makes a deeperanalysisofitsbusinessmodel.FocusontheresearchoftheFORTUNE ,thethesisisdividedintothreesections.The first section elaborates the formation and evolutionary process of its businessmodel, the second section reveals the connotation of its business model, and the lastsectionexpoundstheinfluenceofitsbusinessmodelontheothermedia.Byanalyzingthe formation and evolutionary process of its ranking seriesand the connotation of itsbusiness model, together with its affection on the USA, the European and Chinesemedia, the thesis tries to make a clear understanding to the evolution and core of itsbusinessmodel.In the first section, the processes of its development, the formation andperfecting of its ranking series, the generating its global forum and its followingeffects are surveyed in terms of historyand the characters of its top enterprise list arealso analyzed detailedly. The first section carries on the key inspection to theformation and evolutionary process of its business model. By consulting all itsprevious issues and other background materials, the first section tries to clarity therespective development historical facts of the FORTUNE, the FORTUNE rankingseries and the FORTUNE forum, and in this foundation the business model of theFORTUNEisanalyzedfurther.The second section reveals the business model connotation of the FORTUNE which is summarized into four aspects: the ranking series attracts the commercialelites, outlining the economical trend attracts readers, star effect promotes mediacompetitive power, brand construction structures cross-media platform. In fact theranking series represented by the FORTUNE GLOBAL 500 is through the rankingform to create and fixthe magazine readers, namelycommercial elites. Byorganizingthe ranking and the forum activities, it promulgates the special demand of thecommercial elites, the enterprise success road, the capital flow, the capital regiondistribution and the fully demonstrating their images as stars. While the FORTUNE,the FORTUNE ranking series and the Fortune forum, as the cross-media platformsystem, is the special information service for the commercial elites. Therefore, thebrand construction and the brand system has been the important content in thebusinessmodel oftheFORTUNE.The last section expounds the influence of the FORTUNE business model on theother commercial magazines, in way from borrowing ideas from ranking series tocloning commercial magazine operations, in scope from the Europe and the Americato China. By comparison, the thesis on the one hand explains the possibility ofmodeling the FORTUNE successful pattern, on the other hand also initially discussestheerroneouszone ofmodelingandapplication thebusinessmodeloftheFORTUNE.