A Research Of US' Top Three Economic Journals

The US top three economic journals "Forbes","Fortune","BusinessWeek" have its Chinese edition marching Chinese financial media market. Financial media of our country has not only domestic trouble but foreign invasion. We should not only reflect ourselves shortcomings, but also learn from the successful experience of others. Based on this, this article selects43original edition magazine as the research sample, through the empirical analysis, summarizing the three's acquisition and operation strategy. The research is divided into three sections, chapters are as follows:The first chapter summarized the three magazines first, and then studies the background of three economic journals in four aspects such as the social environment, economic condition, media development and the reader demand.The second chapter is based on the three journals'data information collection in four aspects, from the columns setting, the layout, advertising analysis and application of pictures, then analysis the similarities and differences between three and their characteristics with the data.The third chapter summarizes the three journals' unique brand idea and the management strategy, from the concepts of brand, brand marketing, brand extension and brand expansion."Fortune","Forbes","BusinessWeek" have standardize the process of make magazine. The most important is that they have a strong brand consciousness in the market, especially the leading and guiding consciousness. They set an example, standards and rules for the economy market. Inspired by this, the article draws a conclusion that we should do like follows if we want to be success, leading the idea of economic market, precise positioning, double track to insure the truth of the news, exquisite print, collaborative management, then keep the knowledge and action should go hand in hand.