The Study Of The Cultivating Rules And Developmental Tendencies Of The Chinese Periodicals In Best Sale

The traditional simple reproduction management styles andadministration methods for periodicals is no longer suitable to the currentsituation that entering the market has become the inevitable trend. It is thehigh time for the periodical industry to change the mental concepts andthe ways of management to adapt to the development of the ages, and topromote its vitality and competition ability. By do it, periodicals may beable to control the market and become successful in the drasticcompetition for market.The periodicals in best sale are the winners of Chinese periodicalindustry. They not only bring the big economic benefits to the periodicalagencies and make Chinese periodicalindustry developed fast with thelarge-scale sale quantity, and also play a great role in raising theaccomplishments of Chinese citizens, satisfying the spirit needs ofChinese with the excellent contents and abundant cultural connotations.Their successful editing, management and administration principles havedrawed great lessons to the Chinese periodical industry. Therefore it willhave the realistic meaning for Chinese periodical entering the market andcarrying out the marketing operation to studied the reasons why theperiodicals sale so well and summarized the rules made them sale so well.However, there are a few articles to mention the periodicals in bestsale, no one to completely study the definition, basic characteristics andrules of the periodicals in best sale in the current numerous periodicalsresearches. The paper studied what are the periodicals in the best sale andhow to cultivate them from the point of Mass communication,Ledactology and Marketing, based on many examples of the periodicalsin best sale, and through the research method of the literature calculates,combined with the qualitative analysis and quantitative analysis. By these points, the paper put forward the explicit and unified connotation of theperiodical in best sale and the mechanisms that affecting the formation,combined with the development courses and present situation,summarized the rules for cultivating, and provided the valuable andfeasible countermeasures for the development of them, and also predictedthe tendency of the periodicals in the future.