Measures "Efficiency" With "Moral Character"

This article stands in the television literary arts production and the dissemination overall angle of view, "the production efficiency" and "the esthetic moral character" performs to the television literary arts to discriminate, then "the efficiency" and" the moral character" such pair contradictory the angle carries on in the television literary arts production and the dissemination from" is harmonious" combs with the summary.Under now the socialist market economy condition, the television literary arts production most importantly must enhance the program the production "the efficiency", but the television literary arts took one kind of special spiritual culture product also has its particularity in the production and the dissemination: If "the high efficiency" constantly, the pursue "the economic efficiency" in order to "makes money", but "ethics morals" and "the social responsibility" disregards the television media, the television product "the moral character" cannot obtain the promotion, finally "efficiency" the enhancement only can be a bubble; In turn, if pursues the television literary and art work constantly "the moral character" promotion, does not attend to the television product the production rule, this also is does not allow under the now society -economic system. Does not have "the efficiency" the enhancement "the moral character" is unable to promote, "the moral character" can not promote finally "the efficiency" also very to difficult to obtain. Therefore, "the production efficiency" and "the esthetic moral character", "the economic efficiency" and "the social efficiency" should be harmonious, the dialectical unification relations.This article to our country present stage television environment, the present age mass culture positive and negative surface influence, the medium management and the movement mechanism existence question conducts the research in the foundation, attempts from "is harmonious" the angle to our country television literary arts "the production efficiency" and "the esthetic moral character" the contradiction performs to coordinate, "the efficiency" and "the moral character" the harmonious way and the countermeasure carries on preliminary constructing to our country television literary arts. Hoped this article the research can for move towards the mature broadcast television theory, the richly colorful broadcast television day by day practices to a brick stone function.