The Dissemination Strategy Of News Media In Crisis Affairs

In 1990's,natural disasters,such as flood,drought,earthquake,hurricane occrrred from time to time;man-made affairs,like aviation crash,mine collapse,food poisoning,happened in succession;affairs like virus infection,war,hostage kidnapping,terrorism attack,are more common.The frequency of such affairs attractsattention of more and more countries and societies.The Attack of Sep,11,the Iraq War,SARS,the West Nile Virus\Tsunami of Indian Ocean,all these affairs quickly spread and retreat.Meanwhile,the whole world are very worried about the ways ofgovernment's handling these affairs and common person's reaction.The spread of all these affairs benefits from unblcocked information channels and news reports.In paststudy on crises affairs mainly master minded schemes for governments to complete the spread the spread of crises from a grand angle.My thesis shifts the angle anddeeply analyses the spreading frnction of media in crses affairs by using the theoriesof journalism,mass communication,ethics,public relations.On one hand,I point out the restriction and the use of crises affairs to media;on the other hand,I put forwardstrategies of dealing with crises for media.The paper has four chapters.The first chapter sets forth the reason of choosingthe topic,and emphatically analyses the present documents about crises affairs in ournational academic circles,explains the studying frane of this topic.The second chapter analyses the cause and characteristic of crises affairs,and gives definition to the crisesspread in information society,demonstrates the study category,emphasizes theprinciple of media's spread in crises affairs from two aspects.First,I point out that therestriction comes from three parts:the unrestricting factors in crises affairs,negative effect of crises affairs on news spreading environment and personal quality of newsreporters;show clearly the main ways and methods of using media,by using Iraq Warin 2003 and the hostage kidnapping in Russia in 2004 as examples.The forth chapterhas four sections and I divide the spreading strategy of crises affairs into four stagesas the latent period,the beginning period,the sustaining period and the retreatingperiod.By emphatically demonstrating the strategy in different periods,I point out that facing crises affairs,media should give subjective initiative into full play,meet theneeds of the public public for information to the most degree,serve the society tomaintain stability and order.