A Study On The Operation Of News Media Of The Phoenixtv Under The Media Market

Information market is the combination of information product exchanging. Media market is the combination of the whole economic relations among media structure, media audience and advertisement traders of media. It is the combination of giving and requiring. Considering from the relationship between information and news, news is one part of information. Considering from the type of information, media market is part of information market. Information market and media market run the same way on the basic. News operation is the mine point of media market. Living and developing of news operation is under the big surrounding of information market. The developing of marketing of information market brings the changing of news operation. The paper probes into this question in the aspect of the Phoenixtv, with the thought of brand communication and the satisfaction of audiences demand.The body is divided into three parts. The preface is relatively independent, which gives the reason of writing the paper. The first part of the paper defines information market and media market. We can receive the result that information market and media market run the same way on the basic from the relationship between information and news, information market and media market. The developing of marketing in information brings the changing of media naturally.The second part of the paper analyses what the changing like of news operation under the surrounding of information market. News operation is mine part of media. The news operation must change with the contest deeply.The three part of the paper points out that the news operation's right way under the information market throng analyses news operation of the Phoenixtv. At last the paper the weakness of the news operation of the Phoenixtv.The innovation of the paper is to analyze the practice of the Phoenixtv news making and the method of effective communicate and success have already gotten with the theory of Marketing and Communication. Through the analyze of the news making and communicating of the Phoenixtv , the valuable things is given us to rely on and refer to.