| As a newsmaker, the media gets great functions ands powers. The modern society is precisely molds "the reality" in people brains through the media to replace the real reality and then causes the people to accept or to obey. Through the inspection of the American journalism history, using the news productions as a center to show and study two characteristic roles of American media: pubic interest and commercialism. Commercialism is decided by the core system of ownership of the media system. The American media took the private property first for the profit service. The public interset comes from the news accuracy of the objective of the world. This kind of reflection is related to the public profits, but the proposing of the public sphere and the social responsibility theory cause the media to act as the public role.In penny Press time, the commercialism and pubic interest of the media had combined by its service to the public. After the objective theory appeared, as the objective, neutral 4th grade, the media has got legality of itself by providing information and supervise authority, but the media sometimes used the objective theory to defend its Commercial interests. Along with the development of the media, the commercial logic urges the media to move towards the monopoly by the competition. The monopoly media becomes the authority center of the American government and the enterprise's reciprocity.At present, many media external and internal factor is affecting the media for the respective benefit. The internal factor media owner cause the media to broadcast massive sensational and crime and other soft news for pursues the profit, but external factor such as US government, advertiser, the special interests group and the public relation industry are all vigorously affecting the media. That its goals to cause the media to issue advantageous information for them and conceal the truth is showed. They affect the media and result in the news' distortion. |
PDF Full Text Request