The Review On Chinese Military Television Program

Television military news refers to military events as the object of expression, with the live wires for radio waves, satellite signal transmission way, with great communication forms, to TV news programs for terminal. Although the development of China’s Television military with Chinese TV career started almost at the same time, but the development of independent military television news program is relatively lag, academia and practice of Television military news dissemination study theory and practice are relatively weak.Based on the current status quo of the research on military television news program, this paper takes the phoenix satellite TV " Post of Military Situation " as an example, the analysis on the form of increasingly diverse media environment, the Chinese military television news program development present situation and prospects. In addition, based on the different media environment under the perspective of news selection, contrast, analysis the same military events in different situation, different media to discuss military news manifested in different Television media is not the same state, thus enriching the theory and practice of military news on Television.This article attempts to start from reviewing the development of Chinese Televison military, under the perspective of institutional change in Chinese media to Televison military news programs do a longitudinal combing and historical observation. In this paper, using literature analysis and content analysis, to deeply interpret to examine the research object and depth," Post of Military Situation " phoenix Televison audience orientation, subject content, plate set, brand communication, resource integration, such as program features, at the same time shows some of the problems and deficiencies are pointed out. In summary, on the basis of the foregoing parts, it is concluded that the military observation on Chinese Televison military news agenda setting, improve programming style, strengthen the audience research, balance professional and mass enlightenment, put forward to establish professional military news channel, take advantage of the government authority of military news, and completes the talent development direction of Chinese Televison military news update.