The Study Of The Eastern Western Monthly Magazine In The Filed Of Cross-cultural Communication

The photocopies in the period of 1833-1838 are reading to understand the "Eastern Western Monthly Magazine " in the context of cross-cultural communication. Methods of Literature research and comparison of Eastern and Western cultures are used. The results shows : "Eastern Western" is the first Chinese periodical published in mainland, with form and content of modern newspapers. It used classified edition for the first time ,and published the first article on journalism. Local community news, saying the news emerged. "Harmony and cooperation" is the concept of traditional Chinese culture. It is considered to be the Strategy of edition and Communication. The religious content was reduced and the religious propaganda was no longer the main point of the magazine. the Western company system was first introduced ( "gong ban Ya"), Price Lists and Economic News Writing Model were created. the magazine recorded The French Revolution, Western countries Boards ("Jue fang," "xiang shen fang ," and the jury ("pi pan shi") there are knowledge about world geography, the steam engine, the vessel, a hot-air balloon and agricultural Association in China. The study concluded that: "Eastern Western" was brought to China by Western missionaries , it is a new form of the media, in addition to books, newspapers, China also had magazines. It is totally different from the previous missionary magazine, Western economy, parliamentary democracy , Revolutions were introduced to China .It opened up a window for Chinese people to See the world .