My Opinion On The Specialization Of Television Channel

The television channel specialization is the world's television industry development inevitable trend, the result of the changed the audience markets, the is inevitable product of different kinds of mass media competition, and also the result of television dissemination technology itself swift and violent development. Advanced television technology provides much more space support for the television dissemination, the material base and the technical support for the television frequency channel specialization. This article obtains from the television frequency channel specialization prerequisite, proposes to the frequency channel specialization unique understanding, Through the understanding of the overseas advanced television frequency channel specialization operation pattern syndicate's elaboration, summarizes the television frequency channel specialization operational problems of our country, and proposes several suggestions, then carries on the forecast of our country television frequency channel specialization prospect.The specialized channel is the situation and the process which one kind of audiences, the young audiences disseminates, but it is coming from the mass media dissemination development. This kind of dissemination tendencies are relative, also is changed, simultaneously t non- ossified division. The process of specialization contains making, selling, and the checking, management. Moreover, it also can urge the television profit pattern changing, and the television resources receiving the conformity, and to receives audiences' life, while thought has the significant influence. The implementation of the television channel specialization, inevitably requests the change of the television channel profit pattern, transforming from the simple advertising revenue to various profits pattern. Besides that, the actualization of specialized channel also requires the separation of making and broadcasting of the program. Overseas, syndicate, which satisfies the above important condition, is the specialized frequency channel operation model. The author believed that, the television syndicate has two meanings: First, it refers the manufacture, broadcast the television station, the independence manufacturing organization, with the purchasing, selling these programs to retail business, as well as the syndicate operator composes together invisible, huge television dissemination network; Second, these joiners carry on all market behaviors anddissemination behavior. The syndicate has realized the connection between the television disseminator and operator's network type relation. In the syndicate, the television station or the television channel may have the multiple status, maker, broadcaster, etc. The television station may pass on the program information which manufactures oneself to retails business, simultaneously, they also may retail the television program which business there obtains oneselfneeds. The vigor television network has used the television information and the television resources, the high quality television program resources, and become in particular the true "the goods in great demand" earning large amounts of profit for its master, At the same time, it has also overcame the sole television station or the television channel in the fund, the market, the program manufactures. Through the above narration and the understanding of the situation of our country now, we can see that the question of our specialization channel is very prominent.Then why we have so much difficulty in the way of constructing the specialized channel? I think there are several reasons. First, the influence of the administrative system hinders the run-off of the market. Second, many television stations have only one kind of profits, not multiple that market requests. Third, the separation system has not been widespread and mature enough. Fourth, the scope of the television net is too small. Fifth, we lack qualified programs. Sixth, the professionalism of the audience has not reached our demand. So we can give some suggestions to solve these problems. First, in the outline, to realization program content multiplication. to extract the attention from the program content imitation duplication, and carries on the program from more angles planning, truly opens the specialized frequency channel the extension, causes the television frequency channel to have the novel style. Second, rationally develop and manage the television channel the resources. Each channel has the resources of its own, simultaneously also should create some new resources, which becomes the specialized channel's new growth spot. Third, decorate the hosts in all directions to improve the influence of the channel brand.At last, we want to forecast the future of the television channel specialization. First, the separation system must be much more widespread, and promoting the urging of co-work of the two, while more sole companies will appear. Our own market will form and every TV station and channel will has its own programmers. While the making, purchasing, selling, broadcasting of the program will be stable. Second, specializations television program meets the nature, to form superior win and the inferior wash out, the true reflection will occupy the numerous material life shape and the spiritual life shape cultural content audience's field of vision. After China's television channel specialization is mature, the massive specialized channel will give much attention on the regional culture, and will become the characteristic the television resources. Third, mature specializations channel can pay great attention on the interaction of the audience and itself, the audience at the specialized channel program localization, the manufacture, even the program content aspect participation can be very big. Of itself, one of the powers of specialization television channel is the audience; therefore the feedback of the audience should be given maximum attention. Fourth, let us see the televisions dissemination and network dissemination interaction. The interaction continuously explores strengthens passing on with the audiences between the relation and the understanding of the important method which responded the audiences. The network technology development let the people interact this word to have a deeper understanding, and has interpolated the audiences and media. The television and the network union is best marrying. The network absorbs the content of the television, and the television with the aid of the network platform, truly realizes the dissemination effect optimization. Fifth, mobile television provides new channel for the specialized television channel. As disseminates the carrier motion television take the handset, as will disseminate the carrier motion television take the mass transit tool or the motion space to give the television dissemination to bring the huge space if located accurately. Through this, not only can we gain profits, but also make the channel become famous. Therefore, the public transportation migration television has the giant market potential and the happy prospects for development, and the specialized channel should gradually realize the city site operation, establish the industrial chain, wins the favor of the audiences and the advertisement business.Finally, we have to say that our specialized television channel developing is rational, and is suiting the background of the century. We truly believe that the syndicate of our country will appear soon.