| During the last few years , the news of the people's livelihood fast developed in Chinese media industry. It also has springed up everywhere in the nation. Under the high viewing ratio and high income rate developing situation and with its high speed development, the multitudinous livelihood of the people news program is also encountering the difficult position when it brings the huge social efficiency and economic efficiency. With the sharp livelihood of the people news program's competition, more and more questions also exposed. The appearances of these questions also caused the theory and being employed generally worried. the livelihood of the people news will go where" Becomes the question which quite be disputed. Firstly, according to the recent years development of the domestic main television livelihood of the people news program , this article deeply analysis the present livelihood of the people news existence prominent question.In the certain geography space, the news information resource identity creates the homogeneity which many livelihoods of the people news program competes. It also makes whole audience dour when they are watching the livelihood of the people news . Excessively emphasizing "the stock" of the livelihood of the people news, all day pursuing some bits and pieces, catering to audience's bad demand, "only adapts" tendency, causes the livelihood of the people news increasingly to display trivial and vulgar, causes the program quality obviously to drop, the cultural significance is superficial day by day; In order to pursue the viewing ratio in short time, some livelihood of the people news program regard as Legal performer, trial tendency is serious. Medias even qualitative them when some events have not carried on through the judicial process. This kind of serious offside phenomenon violates the law spirit, affects the fair of jurisdiction, harms the jurisdiction dignity. Reporters blindly pursues "the newsworthy", purely paying attention to the supervise of the news, lacking in its treatment fact manner and in the processing fact way to the public, the society or some association responsible manner, thus counteracts the news ethics and causes the livelihood of the people news report not to be in accordance with the facts or the report is not objective. Pitches up to the violence, the murder, the accident and so on, "negative" in the reporting selection and reporting angle not only increases society's unstable factor but also destroyed the livelihood of the people news image in a certain degree. Along with the competition gradual worsening, some livelihood of the people news programs started earnestly to reconsider , seeked the breakthrough in the development and tried each kind positively attempt. In this stage, each place livelihood of the people news program has also obtained the certain experience in the practice exploration, such as livelihood of the people news dialect, "public", story, emotion and so on. This kind positively practices and explores also symbolized the livelihood of the people news have appeared "the inflection point" on its development path.As one kind of brand-new practice of the news idea and the news report, the livelihood of the people news is still not mature and is still in development. It still doesn't achieve the depth influence to the social public at present, still can not fundamentally affect the social main stream public opinion and the impetus agenda establishment by livelihood of the people news also often lost biased. However, look that the stronger public confidence and the influence which displayed from it, the author believed, the livelihood of the people news has already stepped into a mainstream development path.Firstly, in the program operation and the management stratification plane, the livelihood of the people news displayed advanced and scientific side. Especially in the aspect of personnel system, distribution system, daily control system and advertisement management, they all had pointed dodges the traditional media universal existence organizations and agencies to ossify, the administration and the service does not divide, the management is lax and so on in a certain degree. It makes the experimental field to the traditional media reforming. The word construction of " as people as base "," attention livelihood of the people ", the public opinion function of "promotes the public opinion "," expression public sentiment ", obtained audiences widespread approval in media public confidence reconstruction and the promotion. The livelihood of the people news not only reflect the popular desire but also transmit the government sound. It objectively let the local authority to get the help for dealing with the issue and a better decision-making. Greatly enhanced media own pubic confidence.Secondly, the livelihood of the people news not only has the prominent reception ratio of TV performance and the ultra strong market share, the gradually quality promotion, positive intervention to the public life and positive guide to the public opinion all obtain the approval. Therefore, under the examine system of nature and quantity, the livelihood of the people news prominent influence also obtained fully verified. Livelihood of the people news public confidence and the influence have proven the livelihood of the people news formidable vitality once more and the mainstream development trend which presents also lets its advancing path be gradually clear. From the law of the livelihood of the people news development and the orientation earnest reconsidering, the author attempts to take the pulse for livelihood of the people news which is in "the inflection point" and proposed the corresponding development strategy for its next realization main stream transformation and obtaining mainstream status. It must conform to the television survival rule, promote competitive advantage and extend to several aspects in the report domain and the content.Firstly, extends to the current politics domain. when the significant political events and the social activities occur, it must have own sound, refines information for helping decision-making reference to the audience by common people's angle, satisfies the populace to the current politics information demand, raise and enhance the audiences esthetic and the seeking knowledge appeal.Secondly, extends to the finance and economics domain. Explanation the finance and economics class theme by the livelihood of the people angle and translating the language which can be understood by the common people , refining the information of the common people eagerly to understand, being worth to pay attention to, which is closely linked with their benefit in the macroscopic finance and economics theory and use this to raise the program competitive ability, the promotion competitive advantage. Thirdly, outside the report and the territory cooperation to the territory outside extends. In order to solve livelihood of the people news competition homogeneity serious issue, the cross region reporting and the cross region cooperation becomes one kind of new tendency. Either relies on own munificent economic potentiality to go out the province gate and takes a nation broad view, either positively seeks the domestic cooperation, develops reports domain, explants the news source, achieves mutual benefit and seeks double wins. Finally, extends to the news report depth space. In front of the identical news resources, the livelihood of the people news must have own independent sound and expense mainstream community the demand object must be the compatible information. Achieving these two, it must the strength to promulgate the fact essence, in report depth under time.In brief, today livelihood of the people news has been at the consciously development condition and has become the television media new profit growth spot, it is closely connected with the viewing ratio and the commercial profit. High delivering has formed a benign circulation with the new high investing repayment, its mainstream development trend even more is also remarkable. And the mainstream trend of the livelihood of the people news presents will certainly disseminate in the function to play the vital role to the Chinese television ideology conformity. |
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