The Study Of Chinese Livelihood TV Show's Development Direction

Following its birth, Chinese livelihood TV show, caused widespread concern in the community. After almost a decade of development, Chinese livelihood TV show appears secularization, homogeneity, vulgarization and so on in the practice, which has increasingly become the shackles of their own development and beyond. Exploring Chinese livelihood TV show's development direction is an important topic of journalism research.This paper combines quantitative and qualitative research method and use Qilu Channel livelihood News as the starting point. Through quantitative analysis, discovery and summarize the phenomenon and problems in the current Chinese livelihood TV show. To analysis and interpret Chinese livelihood TV show in a theoretical way. Based on the reality research and theoretical analysis, proposed the future direction of Chinese livelihood TV show.Qilu Channel Livelihood News was typical representative in Chinese livelihood TV show. Through content analysis, Qilu Channel Livelihood TV show close attention to the private sector and lack of the publicity, fills with the negative subject matter, existence a tendency to render the over-stimulating content, The entertainment and participation continued to strengthen, the mainstream ideology in hidden texts. These are also the common phenomena and problems of the Chinese livelihood TV show.Based on the quantitative study, this paper explained and interpret Chinese livelihood TV show's further in a illustrate way. Analysis and demonstrates the positive and negative impacts of Chinese livelihood TV show; propose Chinese livelihood TV show as a mass text, gives the audience more participatory and productive. When access the information, Chinese livelihood TV show become the field for the audience to product meaning, pleasure and construct the social identity; the same time, this paper in-depth analysis Chinese livelihood TV show's way of constructing the hidden power of words, put forward Chinese livelihood TV show transfer the mainstream ideology in a hidden way, by the media's agenda setting, forming the guidance of the audience attention and the public opinion, by collaging the camera lens form a social life mimicry picture, and then produced the public's false.Based on the analysis and interpretation, this paper forecast the future direction of Chinese livelihood TV show. First, the difficult transition to public news, the outlet is that the people's livelihood news content should report from the private sector into the public domain, from civilian awareness to the public spirit, from consumerism to social responsibility. The second is to develop the 'people interested in','people show' direction, which need the higher aesthetics of livelihood TV show, based on maintaining the affinity of livelihood TV show, become a public space to guide people to improve the lifestyle. The future development direction of Chinese livelihood TV show, both to promote public information, promote livelihood media to elite, and express'public interest','public glad', make livelihood TV show to a small minority the core values should be the return of'the spirit of the people's livelihood', to promote humane care and the rational spirit, accelerate the value and self-transcendence of the livelihood TV show.