Crisis Communication Management Of The Mass Media

In recent years, crisis event frequency makes, disregarding bringing about indelible effect to society natural be still artificial. Crisis self's damage is only momentary , more dreadful be that the day afer tomorrow happened in the crisis , crisis hurts in concealing the body spreading what middle brings about. If propagation does not carry out the administration controlling a sum on crisis, sometimes will be because of self being inconsistent with the facts spreading pair of events , creation leading to rumour among people. This brings about the feasible crisis event bigger, the endurance damage. How to control the crisis propagation , be the important problem that current the government , enterprise , intermediary all ask to face. The foothold the crisis how the main body of a book is controlled from the intermediary spreads starts off coming to discuss the effective method controlling crisis propagation.The main body of a book is allotted for four parts:The first chapters need to make the definition that crisis manages clear first , that crisis manages self is a noun comparatively new and original , defines the concept and category needing to make crisis clear first if coming to be in progress to it. In different field, have the different concept to crisis, a lot of authority the main body of a book has been synthesized learns the family and scholar's concept, again with crisis definition By : The main body takes precautions against and relates to outside the control force crisis, event or state having some endangering degree kind. And have carried out simple summarization on the crisis type , have drawn forth the definition that crisis manages thereby: Keep watch a request according to crisis , study the activity in advance, charging and answering it is crisis to manage specifically for open-minded series of crisis.Second chapters are discussed mainly specifically for the intermediary is in progress in function in spreading an activity. Sometimes may contradiction happened in the intermediary with accepting numerous right to be informed in exercising whose mouthpiece of government when this function: Is that outspoken delivery of the truth of the matter being given or not accepts the masses a crisis right away to accepting numerous being responsible, being therefore likely to control public opinion whether keeping back the truth blindly or not? These appear especially important in the process of crisis propagation , how rightness finishes handling this one contradiction is our deep investigation and discussion's be worth it. Section lining , the main body of a book have discussed an intermediary in second when facing the crisis event , taking relatively conservative value is adopt a neutral attitude has been that relatively more, energy gain society, is conducive to society's stability and develops. Here from on significance, the medium has realized it's the ethics value answering the crisis event also right away.Third chapters are that are what important problem spreading what middle needs to face in crisis rumour comes to comment that specifically for the near future, how to come to answer this problem the premise has been to be going to know it all round , primo main body of a book has carried out the cardinal principle introduction on the rumour category , has come to talk about the rumour control method and then again. That the method thinking that intermediary treatment rumour is best moves towards the main body of a book is to make information known to the public , no essential points during the period of rumour happens, appear collective aphasia phenomenonFourth chapters have been the main body of a book priority parts, have analysed concretely in the administration spreading the middle, intermediary using personal influence being able to which to apply to be in progress to crisis coming kind of method. The intermediary depends on controlling to utterance right mainly to the crisis administration, this we can apply a few journalisms classics theory to spread administration, the main body of a book being in progress to crisis discussing three the following theory mainly will do:1.The agenda interposes , the masses biography matchmaker gives the problem reporting , the same consciousness also as reporting "in a big way" in the public as the great event middle; Rumor says emphasis that the matchmaker gives is many , public , the higher owe the problem taking seriously degree face to face also. This is to interpose to the agenda understand that at all most, the problem that we discuss mainly is whose hand the authority that the agenda interposes grasps after all in , manage only when our ability middle applies this one theory to crisis propagation more well being in progress after having beat this problem out.2.All fields research such as managing , spreading learning , study of public opinion, sociology and public relations indicates a topic for discussion , that all public opinion creation all depends on specially appointed topic for discussion appearing , topic for discussion is the premise that public opinion forms. Who has affected the medium agenda , whom to have implied right away may affect the public agenda. Crisis is hit by the administration to medium topic for discussion, contending for being right in substance to medium utterance.3. Really be able to affect masses's most establishment of idea leader, must not be mass media, but is effect among people. Effect among people sometimes is able to bring about gossip and the rumour creation , sets up the positive , correct idea leader , the office procedure being coming into effect in crisis propagation.4. Putting propagation into practice interferes with , is to interfere with by putting propagation into practice coming the propagation reporting effect , restricting a crisis mainly in crisis propagation, "four kinds patterns " that the crisis the main body of a book has been discussed mainly spreads.Actual life go-betweens need to know an ABC how, to answer and manage crisis's especially. Disregarding being that enterprise organizes , being still the country and the local government, hope cuts down loss and damage that crisis brings about all extremely. That crisis spreads the responsibility studying lies in to help to provide a crisis answering a plan , the medium cooperates , relieves the public mentality pressure , sets up the fine outside image.